Upper Iowa University Strength and Conditioning has ignited its partnership with BlackLabel Supplements to enhance the strength and conditioning department, giving student-athletes the proper supplements to fuel their body before and after a training session.  

BlackLabel Supplements Owner and CEO, Troy Bell shares, "We at BlackLabel Supplements are thrilled to partner with Upper Iowa University Athletics, a program with a strong commitment to excellence both on and off the field. This collaboration is a game-changer, as it will provide their athletes with cutting-edge performance nutrition, helping them achieve peak performance and set new standards in their conference. We are excited to support Upper Iowa University in leading the way for Division II athletics, showcasing how the right supplementation can be a powerful tool in achieving success at the highest level. 

Based in Chubbuck, Idaho, BlackLabel Supplements was launched in 2018 as a sports performance/supplement company by Troy Bell and several Kulak CrossFit coaches. The group set out to create an all-in-one pre-workout so consumers would not have to buy multiple different supplements and Pre-Hustle (BlackLabel Supplements pre-workout powder) was born. Since then, BlackLabel Supplements has continued adding quality products to its line, with options suitable for both high-level athletes that want every advantage they can get to recreational athletes. From performance to recovery, BlackLabel Supplements offers a wide array of products with the goal of creating new student-athlete inspired offerings in the near future. 

"We are pleased to announce our partnership with BlackLabel Supplements," said Vice President for Athletics Rick Hartzell. "The Upper Iowa Athletic Department has seen rapid growth in the strength and conditioning program under Matt Vargas and we feel this collaboration with BlackLabel Supplements will elevate that progress even more." 

Over 420 Peacock student-athletes benefit from the partnership. Upper Iowa has signed a one-year contract and will revisit next year to sign a multi-year deal.  

With the changes in the name, image, and likeness (NIL) space over the past year, this groundbreaking deal is also enhanced with the opportunity for individual student-athletes to create their own partnerships with BlackLabel Supplements in that manner.  

Interested in purchasing Blacklabel Supplements? Click the link attached with this story and and use code: peacockstrength to receive your discounted price through Blacklabel.